Laugh? Cry? Or, run all the way home, dive under the duvet and give up the will to live?
It's a toss-up which I hate the most. Tesco or the government? It's a close call. I'm wondering how customer satisfaction is measured here. Speaking from personal experience people return to the supermarket as they have little other choice.
Saturday, I wondered on which planet Hugh Fearnley-Whittingstall and his mate Tom were living cooking “a whole dinner party menu” from ingredients bought “from the corner shop.” I didn't even get past the starter. Kippers? Cider vinegar? Lemon? These cannot be bought from my local shop. I fear these would be considered posh.
Err, Tesco ClubCard succeeds because people think they're getting something for nothing - which is an absolute nonsense - and because they do not question what is done with the information.
I suddenly had visions of a loyalty card for the NHS. Each hour you wait in A&E earns you 10 points. If you come out without catching MRSA / salmonella bonus points. 100 perhaps?
The icing on the cake was my post at home. I opened the rent account statement this evening to find a leaflet informing me of Barking and Dagenham's new Tenant Reward Card.
To thank those of you who pay your rent on time and in full, we are launching a new discount card which you will be able to use in a wide range of shops and websites.
It's our way of thanking you all.
I want one just to see where you can use it. There isn't much in the way of shops in Barking. I'm intrigued but alas I seem to have owed 38p since October. That's me in the excluded group.